Daily Average Revenue Trades (DARTs) is a metric used by online brokerage firms to measure the number of trades executed by their clients on a daily basis. It is a widely accepted measure of the overall trading activity of a brokerage firm.

DARTs are a critical metric for brokerage firms as they directly impact their revenue. Typically, the higher the DARTs, the higher the revenue generated by a firm. Brokerage firms often incentivize traders to increase their trading activity to boost DARTs, such as by offering commission-free trades or lower trading fees.

DARTs are closely monitored by analysts and investors to gauge the performance of brokerage firms. A firm with high DARTs is seen as having a strong and active client base, which is usually associated with higher revenue and profitability.

Daily Average Revenue Trades, or DARTs, measure a broker’s average number of revenue-generating trades per day. These include customer orders that produce commissions or fees, whether they come from stocks, options, futures or forex. Brokers use DARTs to track activity levels because higher trading volume usually means stronger revenue. It also helps investors gauge how active a platform’s user base is and how well the business is performing. Rising DARTs often signal healthy market participation, while declining numbers can point to slower conditions or reduced client interest. Analysts watch this metric when evaluating online brokers, since it provides a clear snapshot of engagement, potential earnings and overall demand for the firm’s trading services.