A token launch is the process of introducing a new cryptocurrency token to the market and making it available for investors, traders, or users. It is an important stage in blockchain and crypto projects because it helps raise funds, build a community, and increase awareness about the project. Token launches are commonly used by startups and decentralised platforms to support the development of their products or services.

Before a launch, developers usually create a whitepaper explaining the project’s goals, technology, token utility, and plans. The project team may also conduct marketing campaigns to attract potential investors and users. Once the launch begins, tokens can be distributed through methods such as Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs), or decentralised launchpads.

A token launch often includes setting the total supply of tokens, determining the initial price, and listing the token on cryptocurrency exchanges. Investors may buy tokens early in hopes that the project will grow and increase in value over time. Some token launches also reward early supporters with special benefits, staking opportunities, or governance rights.

However, token launches can involve risks because not every project succeeds. Market volatility, poor development, or scams can lead to losses for investors. Therefore, researching the project team, token utility, roadmap, and community support is essential before participating in any token launch.